论文推荐 | Subhayan Mukerjee《美国推特用户的政治图景》

date
Dec 16, 2022
slug
politicla-landscape-twitterverse
status
Published
summary
本文为新加坡国立大学、美国宾夕法尼亚大学 Subhayan Mukerjee 等人于 2022 年发表于《政治传播》(Political Communication, Q1, IF-2021 6.176)的一篇实证论文。文章通过经验证据,挑战了学界、政界、媒体界盛行的 “政治极化(polarization)” 理论。我在数月前读到了这篇令人印象深刻的文章。
tags
Academic
Sociology
Communication
Social Media
type
Post
auth
按:本文为新加坡国立大学、美国宾夕法尼亚大学 Subhayan Mukerjee 等人于 2022 年发表于《政治传播》(Political Communication, Q1, IF-2021 6.176)的一篇实证论文。文章通过经验证据,挑战了学界、政界、媒体界盛行的 “政治极化(polarization)” 理论。我在数月前读到了这篇令人印象深刻的文章。

笔记

  • 极化或许实际上发生于某些特定事件、特定群体之间,而不一定具备时间和空间意义上的持续普遍性;
  • 文章数据收集的时间值得留意,或许在一个政见冲突较激烈的时间段(如大选之前而非之后),会有略微不同的结果。

摘要

Prior research suggests that Twitter users in the United States are more politically engaged and more partisan than the American citizenry, who are generally characterized by low levels of political knowledge and disinterest in political affairs. This study seeks to understand this disconnect by conducting an observational analysis of the most popular accounts on American Twitter. We identify opinion leaders by drawing random samples of ordinary American Twitter users and observing whom they follow. We estimate the ideological leaning and political relevance of these opinion leaders and crowdsource estimates of perceived ideology. We find little evidence that American Twitter is as politicized as it is made out to be, with politics and hard news outlets constituting a small subset of these opinion leaders. Ordinary Americans are significantly more likely to follow nonpolitical opinion leaders on Twitter than political opinion leaders. We find no evidence of polarization among these opinion leaders either. While a few political professional categories are more polarized than others, the overall polarization dissipates when we factor in the rate at which the opinion leaders tweet: a large number of vocal nonpartisan opinion leaders drowns out the partisan voices on the platform. Our results suggest that the degree to which Twitter is political has likely been overstated in the past. Our findings have implications about how we use Twitter and social media, in general, to represent public opinion in the United States.
此前研究表明,与通常被视为政治知识水平较低、对政治事务不感兴趣的美国公民相比,美国的推特(Twitter)用户更多地参与政治并更具党派色彩。本研究试图通过对美国推特上最受欢迎的帐户的观察性分析来理解这种脱节(disconnect)。我们通过对普通美国推特用户的随机抽样和观察他们关注的人来确定意见领袖。我们估计了这些意见领袖的意识形态倾向和政治相关性,并对感知意识形态进行了众包估计。我们发现,几乎没有证据表明美国的推特像人们所说的那样政治化——政治和硬新闻媒体构成了这些舆论领袖中的一小部分。普通美国人比政治意见领袖更有可能在推特上关注非政治意见领袖。我们也没有发现这些意见领袖之间存在极化的证据。虽然一些政治专业类别比其他类别更两极分化,但当我们考虑到意见领袖在推特上的发帖速度时,整体两极分化就会消失:平台上大量的、大声的无党派意见领袖淹没了党派声音。我们的结果表明,推特的政治性程度在过去可能被夸大了。我们的发现对我们如何使用推特和社交媒体来大体上代表美国的公众舆论有一定意义(只做推荐,翻译略微修改自机翻,不代表原文或本文立场)。
 

© Reynard 2021 - 2024